Never, ever bad-mouth your competition. I don’t care if it’s Attila the Hun! Keep focused on your business and speak only positively about others or don’t talk about them. If you know of a specific point where you outshine the competition, you can mention those points without appearing to bash anyone.
For instance, all other leads groups meet in restaurants. I might say “Elite Leads meets in conference rooms and we don’t serve food.” Without saying anything about the other groups, I’ve made it clear it is just one of the ways we stand out in the crowd of lead organizations.
This is where the questionnaire comes in handy. Sometimes it’s easiest to ask questions that are prepared beforehand. People are more likely to respond if you suggest that by answering the questions, they will be entered into the drawing for your raffle prize. Most people enjoy the opportunity to win something nice.