The Tool Box
I carry a loaded toolbox to every trade show and have been grateful many times just to have all the resources available. Some of the items that I include are:
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- Adhesive Tape
- Balloons
- Brochure racks
- Camera
- Cash box
- Clear packing tape and Scotch tape
- Cleaning rag
- Clip board
- Credit card forms
- Extension cord
- Hammer
- Handiwipes
- Needle and thread
- Paper clips
- Pens, pencils and felt tip markers
- Receipt book
- Rubber bands
- Safety pins
- Scissors and Exacto knife
- Shoe buffer
- Spring clips
- String
- Stapler
- Velcro
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I also have small white chipboard for last minute signs and copies of my books, newsletters and a flyer with a special time sensitive offer.
You never know when one of these items will save the day! One trade show where I exhibited was set about 50 yards off the street. The event planner had forgotten to have signs on the street, but I made some from white chipboard on which I wrote the words “Trade Show.” I attached several balloons and tied the sign to a tree. Most people said that they never would have found us if it hadn’t been for the balloons.
Even if I don’t need any of the items from the toolbox, the show always goes better because I know I am prepared. In fact, most of the time someone else needs the items, which is an instant generator of good will. I’ve gotten to be known for how prepared I am. That’s a great feeling to have!