Most exhibitors have something to hand out at a trade show other than candy. Advertising specialists will imprint your name on pens, computer screen squeegees, a letter opener or just about anything you can dream up. Unless you have the $500 minimum budget for this, don’t be overly concerned with trying to compete with the banks, realtors and those who have large corporate backing and unlimited resources.
I have never done business with someone because they gave me a coffee mug, nor have I ever walked away from a vendor because they didn’t give me a trinket. I enjoy collecting the ad specialties for members in Elite Leads who selling the advertising specialties. Giveaways never influence my personal buying decisions. Nor should they. Those decisions are made based on fulfilling my business needs and should never be based on getting freebees.