If you have a book, even an ebook, be sure to include a sample of the cover and a five minute sampling of your presentations. I also include audio and video testimonials which will add credibility to the website and my ability as a speaker.
If you haven’t received testimonials yet, do a presentation for small groups of business associates. When you’re done, ask for each person to give you a two minute testimonial. Record it on a digital recorder or a Flip type camera. It is extremely easy to transfer these files to your website and they raise the rankings of the site drastically. If you have to, write the testimonial for them and ask them to put it on their letterhead or to read it for you.
When I do speaking engagements, I leave feedback forms on the chairs for the attendees to fill out. Quite often the information on the forms can also be used for a testimonial.
Worse case scenario, ask your friends to do testimonials. As long as they have a business, they will be a valuable testimonial until you’re able to replace them with testimonials from speaking engagements.