A database is designed to help you keep track of everyone who is important, resources and details that you’ll need to refer to later. You can search fields for specific information such as where or when you met or everyone whose first name is Mary. Once you get used to inputting the data, you’ll wonder how you ever got along without it.
Your database is capable of creating reports that will indicate clients’ activity. Therefore, you’ll always notice when a client begins to slow down the amount of business conducts. When you catch this early enough, you can make an attempt to retrieve their business. When you add a new service or product to your line, you can go back to inactive clients and possibly rejuvenate their interest in doing business with you.
Your database needs to accommodate these basic fields: first name (for addressing letters, last name (for sorting), full name (for rosters, lists, etc.), company, address, city, state, zip, area code, business number, extension, fax, email, voice mail, mobile number, contact date, call back date and comments.