Creating Unique Leads
There are four types of leads. The most common lead is the cold or anonymous lead. This could be information about an event or new company, but does not generally include anything specific. When you receive these leads and if you take the time to uncover the details, you will find that even these leads will generate quite a bit of business for you.
Warm leads might include a company’s phone number, a contact and more specific information about what is going on with the firm. You might generate business if they’re moving, expanding or downsizing.
A lead is considered hot when you’ve already been mentioned to the contact. Since the contact expects to hear from you, you’ve just been saved about three steps of the sales cycle.