Mixing It Up!
The Entrepreneurs New Testament
Networking is the fastest, easiest and least expensive way to build a business.
Yet most entrepreneurs miss out on the opportunity of networking for two reasons.
They aren’t aware of it or they have a fear of walking into a room full of strangers and mingling with them.
Having grown up as a stutterer in a town so small I almost never had to meet anyone new.
I initially dreaded networking so much I avoided it.
Then I bought a travel agency just before the Gulf War broke out in 1990. Fears of terrorism crippled the industry. Over the next two years, more than 20% of my peers were forced out of business. By becoming an expert networker, I more than tripled my company’s sales in that time.
I founded Elite Leads Business Development, the largest privately owned and facilitated leads organization for twenty years in Northern California. I help businesses thrive through the networking techniques I have devised over the years.
In this book, I share my secrets for mastering the art of marketing. Here are a just a few:
- Turn fear of strangers into an enjoyable experience;
- Build Power Partnerships with people in other industries who share your client base;
- Grow your business faster by speaking about it;
- Build your business while minimizing the stress.