Above the Sea of Competition
you different than everyone else who is your competition? Why would someone
want to do business with you rather than the next person offering the same
a time when everyone you talk to believes that there is very little or
no business to be had . . . that can't be further from the truth.
have to work a little harder for the business, but there truly is just
as much money out there as there has ever been.
strive to stand out in the sea of competition. We are able to do this by
looking at all the areas that we can help others:
Share information with each other when we hear about companies that are
up on time and consistently at all functions.
Power Partner relationships.
less and deliver more than is expected.
every place and every relationship better than when we arrived.
now that we acknowledge we work within a framework of integrity, how do
we get our prospects attention, when they are ready to do business and
have the funds to work with us?
the most innovative methods I've seen in a long time is the electronic
newsletter. Hands down, if your prospects don't stop to look at your message
when it comes to them in a flash through their email, then they probably
aren't prospects after all.
A few of
the fundamental characteristics of a good newsletter are:
They are an information tool, not a selling device.
should be designed to gain attention for you.
are best received when they offer helpful tips.
combine these concepts with an electronic version that has music video
and new techniques and you will soar above your competition!