Sharing Clients

The Power Partner concept is simple. Collaborate with others who share your type of client, but for a different reason. The benefits include:
1) Significantly reducing the amount of time and money you spend on marketing
2) Each of you will gain personal referrals that are more likely to do business with you.
Suppose you’re an accountant and you partner with a SBA loan consultant. Although each of you targets many of the same clients, you’re not competitors. Often, people who need one of you will also need the other. Thus, you have nothing to lose and everything to gain from sharing leads and referrals, including people who are now your individual clients.
Each of you understands the others’ business well enough to know what type of leads are useful, but because you move in different circles, you each come in contact with people the other wouldn’t necessarily meet. When you pass referrals to each other, you also endow each other with a credibility you couldn’t obtain working alone.
You can add several Power Partners individually or together. Perhaps you partner with a tax specialist or auditor, both have leads for your client base (and vice versa) without being in competition with you.

Sharing Clients The Power Partner concept is simple. Collaborate with others who share your type of client, but for a different reason. The benefits include: 1) Significantly reducing the amount of time and money you spend on marketing2) Each of you will gain personal referrals that are more likely to do business with you. Suppose you’re an accountant and you partner with a SBA loan consultant. Although each of you targets many of the same clients, you’re not competitors. Often, people who need one of you will also need the other. Thus, you have nothing to lose and everything to gain from sharing leads and referrals, including people who are now your individual clients.  Each of you understands the others’ business well enough to know what type of leads are useful, but because you move in different circles, you each come in contact with people the other wouldn’t necessarily meet. When you pass referrals to each other, you also endow each other with a credibility you couldn’t obtain working alone. You can add several Power Partners individually or together. Perhaps you partner with a tax specialist or auditor, both have leads for your client base (and vice versa) without being in competition with you.

Sharyn posted at 2011-2-23 Category: Entrepreneurs | Tags:

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